Privacy Policy

1. About this document
1.1. This Privacy Policy explains what happens with any personal data we gather from you in relation to your participation in Hisense's 2020 Summer Promotions (the "Promotions"). This includes the Hisense 2020 Summer Cashback Promotion and the Hisense Rakuten Movies Promotion. Specifically this Privacy Policy explains what happens to any personal data we gather from you when you enter a prize draw or claim a cashback sum via the applicable Promotion portal at (the "Promotion Portal"), as well as any customer service or other enquiries you submit to us in relation to the Promotions, via the Promotion Portal or by telephone or email or other means. This Privacy Policy should be read in conjunction with the applicable Promotion Terms and Conditions at
1.2. We recognise our obligations under data protection legislation and we are committed to keeping your personal data safe and secure. You should read this Privacy Notice so that you understand how we will handle your personal data. Our aim is to only use and hold your personal data in ways that you would reasonably expect us to.
1.3. We reserve the right to amend this Privacy Notice from time to time. If we amend this Privacy Notice we will make you aware of this via updates posted on the applicable Promotion Portal.
2. Who we are
2.1. We are Hisense UK Limited of Unit 2 Meadow Court, Millshaw, Leeds, England, LS11 8LZ.
2.2. Our registration number with the Information Commissioner's Office is ZA354288.
2.3. If you have any questions regarding this Privacy Policy or how we process your personal data please contact us using the details below:
Data Protection Representative:
3. What personal data do we gather about you?
3.1. "Personal data" is any information about an individual from which that individual can be identified. It does not include data from which an individual cannot be identified, for example anonymised data. The types of personal data we may collect, use, store and transfer in relation to you may consist of the following:

Data Subject Types of Personal Data
Participants in the Promotions Full name, address, e-mail, telephone number Proof of purchase (i.e. copy of purchase receipt for a qualifying product)

4. How do we collect your personal data?
4.1. We may collect personal data about you from the following sources: (i) by logging your IP Address when you visit the applicable Promotion Portal; (ii) information you provide to us via the Promotion Portal or by calling our Promotion helpline or emailing us; (iii) in some cases (e.g. where we need to do so to validate a claim or where we have reason to believe that information you have provided is fraudulent or incorrect) we may request information from third parties (such as retailers) to verify information or documentation you have provided.
5. How do we store your personal data and keep it secure?
5.1. We use reasonable and up to date security methods to: (i) keep your data secure; (iii) prevent unauthorised or unlawful access to your personal data; (iii) prevent the accidental loss of or damage to your personal data.
5.2. All personal data you provide to us is stored on secure servers and in secure filing systems. We have in place policies, procedures and technologies to maintain the security of all personal data from the point of collection to the point of destruction including procedures to deal with a security breach. We will ensure your personal data is only accessible by those who need to see it for their specific role.
5.3. We will only transfer your personal data to a third party if that third party agrees to comply with our procedures and policies or if they have put in place equivalent policies and procedures of their own.
6. How and why we will use your personal data?
6.1. We will usually only process your personal data where: (i) the processing is necessary to comply with our legal obligations; (ii) the processing is necessary for the performance of a contract, e.g. as set out in our Promotion Terms and Conditions; (iii) the processing is necessary for our legitimate interests or the legitimate interests of third parties; (iv) the processing is necessary for the exercise or defence of legal claims; (v) we have your consent to do so.
6.2. The table below provides examples of the various ways in which we may use your personal data and which of the legal reasons we rely on when processing your personal data.

Data Subject Purpose of Processing Legal Reason for Processing
Participants in the Promotion To administer and operate the Promotions, to verify and process claims for cashback sums and movie vouchers and pay any cashback sums or issue movie vouchers due to participants and to enforce our promotion Terms and Conditions. Contract Legitimate Interests
Participants in the Promotion To investigate (potentially) fraudulent or invalid claims for cashback sums or movie vouchers. Contract Legitimate Interests Legal Claims
Participants in the Promotion To deal with complaints and disputes and legal claims. Legitimate Interests Legal Claims
Participants in the Promotion For marketing purposes (i.e. to send you information about our products and services and other promotions and offers). Consent

6.3. Where the legal reason for processing is the performance of a contract with you, if you do not provide relevant personal data we will not be able to fulfil our contractual obligation(s) to you and this may have a detrimental impact on you.
6.4. We do not sell or rent personal data which you provide to us.
6.5. If you have any questions about the contents of the above table (for example, if you would like to understand what our "legitimate interests" are for any specific processing activity) please contact our Data Protection Representative.
7. How we keep your personal data accurate?
7.1. We will endeavour to keep the personal data we store about you accurate and up to date. We will take reasonable steps to erase or rectify inaccurate data without delay.
7.2. Please tell us if your personal details change or if you become aware of any inaccuracies in the personal data we hold about you.
7.3. We will contact you if we become aware of any event which is likely to result in a change to your personal data.
8. How long will we keep your personal data?
8.1. We will not keep your personal data for longer than is necessary for the purpose(s) for which we process it. This means that data will be destroyed or erased from our systems when it is no longer required.
8.2. For guidance on how long certain data is likely to be kept before being destroyed, contact our Data Protection Representative.
9. What rights do you have in respect of your personal data?
9.1. You have the right to: (i) request access to any personal data we hold about you; (ii) request for any inaccurate personal data which we hold about you to be rectified; (iii) request to have your personal data erased; (iv) request to have the processing of your personal data restricted (for example, if you think the personal data we hold about you is inaccurate you can ask us to stop processing it until we will either correct it or confirm it is accurate); (v) request the transfer of your personal data to another data controller; (vi) object to certain types of processing, including processing based on legitimate interests, automated processing (which includes profiling) and processing for direct-marketing purposes; and (vii) withdraw consent to the processing of your personal data (where the legal reason for the processing of your personal data was your consent).
9.2. If you wish to exercise any of the rights set out above, you must make the request in writing to our Data Protection Representative. Please note some of these rights are restricted in some circumstances.
10. Who will have access to the data we hold?
10.1. Our personnel who need to access your personal data will view it in order that we can operate and administer the Promotions. All of our personnel understand the need to keep your personal data confidential and to use it only for legitimate purposes.
10.2. In addition to our own personnel, other personnel from our service providers may process your personal data on our behalf (for example, third party hosting companies; external software developers who assist us to further develop the Software). Please note that we use the services of The Marketing Lounge Partnership Limited as a fulfilment agency to assist it in administering the Cashback Promotion and the Hisense Rakuten Movies Promotion and verifying and fulfilling claims in accordance with this Privacy Policy and our Terms and Conditions.
10.3. We may disclose your personal information to third parties: (i) if we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets; (ii) if we or substantially all of our assets are acquired by a third party, in which case personal data held by us will be one of the transferred assets; and (iii) if we are under a duty to disclose or share your personal data in order to comply with legal obligations or to protect the rights, property or safety of others.
10.4. If your personal data is provided to any third parties you are entitled to request details of the recipients of your personal data or the categories of recipients of your personal data.
10.5. Apart from the situations referred to above, we will not disclose your personal data to a third party without your consent unless we are satisfied that they are legally entitled to access your personal data.
11. Transferring your data outside the European Economic Area (EEA)
11.1. We will not transfer your personal data outside the EEA unless such transfer is compliant with data protection legislation. This means that we cannot transfer any of your personal data outside the EEA unless: (i) the EU Commission has decided that another country or international organisation ensures an adequate level of protection for your personal data; (ii) the transfer of your personal data is subject to appropriate safeguards, which may include binding corporate rules or standard data protection clauses adopted by the EU Commission; or (iii) an exception applies (including if you explicitly consent to the proposed transfer).
12. Cookies
12.1. The Promotion Portal uses cookies to distinguish you from other users of our website. These cookies sometimes process personal data. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website.
12.2. For detailed information on the cookies we use and the purposes for which we use them, please see our Cookie Policy which can be found at
13. Right to make a complaint
13.1. If you have any issues with our processing of your personal data and would like to make a complaint, you may contact us via our Data Protection Representative or the Information Commissioner's Office on 0303 123 1113.
This Privacy Policy was last updated on 21.05.2020